Why Untitled works


why untitled works

Untitled Workers Club: Culture's own creative agency.

There are 1258 words on this page. Pretty words. Nicely ordered in well balanced sentences too. But it all comes down to this: Untitled Workers Club wants to make you the coolest brand on the face of the Earth. If this makes you go “Hell yes!” skip all the fancy words and just contact us.

If you want to hear more about earning, owning and reshaping cultural relevancy, then by all means keep reading. You’re in for a treat.

You are part of the culture. Act like it.

It’s strange how brands often seem to exist firmly outside of culture, only once in a while dipping their toes in. To borrow and copy what’s hot for their product. Or water down what’s cool for their message. At Untitled Workers Club, we believe brands have a unique chance to be drivers of lasting cultural change. As forces for innovation. As forces for good. To shape and colour society. To add frills and folies, beauty and emotion to everyday life, and be loved for it in return.

Show your audience you love them as much as you love your product.

When brands transform from passive copy pasters of whatever’s hip to active participants in the cultural playground, magic happens. A brand that not only borrows from culture but adds to it gains immeasurable social currency. The gift of authenticity. And the holy grail of communication: a grateful audience.

A society without culture means nothing.
Culture means nothing without an audience.

Make the difference, not the mistakes.

At Untitled Workers Club we help brands add something to the rich tapestry of the world we live in. Whether it’s by creating culturally relevant and inspiring content or making the world a better place one communication at a time. The results are more than a genuine sense of pride with all who participated. Being culturally relevant means more PR, new and better emotional connections with your audience and an antidote to the biggest problem a brand faces: indifference.

We do good better.

We're 'Untitled' because it's not about us, it's about what you mean to others. 
Untitled Workers Club finds common ground for art and advertising, a place to create the perfect mix of meaning and messaging. Who is your audience? How can we trigger them and engage more people? How can your product, service, museum or city stay culturally relevant? What really works? Our solid brand building experience is reinforced with insights in the latest search trends, cultural needs and subcultures. The result? Strategic models and creative ideas that makes your audience accept and even invite you into their busy lives.

If it's not for you, it's not for you.

Remember that really safe campaign? No? Good, nobody does. Repetition is easy, innovation is hard. It often means daring to do what hasn’t been done before. And that’s scary when there’s a lot on the line. At Untitled Workers Club we’ve learned from experience that making something great often takes guts. And making a difference means thinking differently. And if that’s not for you, well then it’s not.

Being culturally relevant means more PR, new and better emotional connections with your audience and an antidote to the biggest problem a brand faces: indifference.

          Why U.W.C?
  • We are specialized in communication for brands looking for cultural relevance. Whether you’re in the cultural sector or not.

  • Untitled Workers Club has inclusion experts and grant specialists on board.

  • We are one of the most recognized design and branding agencies, excelling in building awareness and engagement.

  • We are media independent. From online to offline, to over the line.  We always look for the media that fits best with your brand story,  your audience and communities.

  • Untitled Workers Club is a 100% independent Belgian agency.

  • We reinvest a part of our revenue back into culture and we are constantly on the hunt for fresh and young talent.
You can't be culturally relevant without inclusion. Too many people still find it impossible to have their voice heard. We are happy to have inclusion specialist Sana Sellami in our team. 
Give her
a call if you are curious about what she can do for
your company.

The Rubey Project

Together with Maarten we developed a financing method for helping museums purchase and curate masterpieces. As many museums desperately lack funding, too many top pieces stay hidden in private collections. The Rubey Project brings a large group of people together into what’s called fractal ownership. Each participant owns, as it were, a pixel or a fraction of the masterpiece. This group is represented in a security token, which grants the buyers specific rights in relation to the masterpiece. With this system we bring masterpieces back in the public eye and make art investments accessible for all.

What inspires those who inspire us? #culcul

How can we encourage more people to engage more frequently, more broadly and more deeply with culture? We use the interests people already have to create more.
That’s cultureforculture (#culcul), a curated platform on Instagram where inspiring creatives
from different cultural sectors share other art forms that inspire them.
After all, who better to tell you what’s amazing than the people who amaze you?
Culture for culture is not launched yet. We should be ready when cultural houses open again. 

Casa Untitled.
Sparks don’t fly in dull meeting rooms or endless Zoom calls. So why not spend some time together abroad, away from urgent jobs, phone calls and mails? Let’s take a dive into your brand’s DNA, and in the sea, and come back home with a suitcase full of plans, ideas and solutions. And a beautiful tan. That’s what we propose in our seaside ‘finca’ near Alhambra. Seventy kilometres from Centre Pompidou Malaga and just a short bike trip away from the Caves of Nerja where you can admire the birthplace of culture, the oldest paintings in the world.
The cycling experts.
Here's why we can say that there is no other agency so much into cycling as we are.  After all, cycling is part of our culture.
JAEGHER: We are the owners of Jaegher. One of the world's most beautiful racing cycle brands. Made to measure and hand welded in Belgium. Even Tom Boonen has one and it's his favourite racing cycle. We came up with the name, made the logo, did the product design, website, Instagram campaigns... everything.

RONDE VAN VLAANDEREN PODCAST: Due to Covid-19, there was no Ronde van Vlaanderen in 2020. At least not a real one.  Check out The Most Unbelievable Ronde ever.
CENTRUM RONDE VAN VLAANDEREN: We designed the architectural project inside The Ronde Van Vlaanderen Centre for The Flandrien Challenge.
THE LOGO AND BRANDING FOR CYCLING IN FLANDERS: We designed the new logo and look and feel for the cycling department of Flanders.
CYCLING CLUB MARCEL: Together with fashion department store chain ZEB we launched and created this leisure fashion brand dedicated to cycling fans.
DECCA AND BODHI: We helped these cycling garment brands with their logo and identity.
BERGS & COBBLES: To promote cycling in Flanders we invented 'Flanders Bergs & Cobbles carpet'. An international online campaign starring Johan Museeuw.

Creativity means too many things to say anything at all. It is the most hollow and over-used word in our business to sell something that doesn’t necessarily sell.


Kom gerust langs, dan praten we gewoon Nederlands ou français si vous préférez. 


I'm Gwenn Nevelsteen,

you can call me