The stay-at-home museum

stay at home museum — rubens House, visit flanders
facebook live_social media campaign

Goal:

To keep the cultural treasures of Flanders top of mind during the Covid19 lockdown.

How:

using the new feature of Facebook Premiere to connect with our international audiences.
 
Due to the lockdown, a lot of museums had to close their doors and people no longer had the opportunity to travel to the home of the Flemish Masters. Nonetheless, people were longing for cultural inspiration and to connect with like-minded people.
 
Together with Visit Flanders, we created a special experience: to send art lovers worldwide on a virtual cultural trip during the lockdown period. Even though we couldn’t bring people physically together around our Flemish heritage, that didn’t mean we could not share our passion with the world anymore. So we launched ‘The Stay At Home Museum’. 5 Virtual tours in 5 different museums, guided by the curators and directors. The tours were streamed on Facebook Premiere which made it possible to connect with other viewers and ask an art expert questions during a live Q&A.

client: Visit Flanders_tama d'haen_elke dens_pauline steverlynck_johan verest
special thanks to all curators_gertjan deprez_ian segal_rinus de wilde

Result:

Best 'Lockdown Entertainment award' from the BBC.
Region: more the 94 different countries
Total visitors: 2,500,000
View rate: xxx
View rate 100%: : xxx