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All this work was impossible without all the talented, gifted and ambitious people who worked at, for and with Bowling Brands. Thank you Charlotte, Jan, Peter, Dimitri, Jelle, Lucia and all others for making this possible. Chapeau for the directors, illustrators, photographers, musicians, writers and all the clients who had the balls to try new lanes.
At Cofidis we know that life is not always straightforward. That is why we believe that everyone deserves a first, a second and even a third change. The sun (part of the Cofidis logo) became a symbol for this vision. Every day is the first day of your life and Cofidis supports you whenever without judging.
We made the campaign ‘Young at heart’ for Knokke-Heist. This beach town makes all people a little bit more young at heart and like Sinatra says: ‘For as rich as you are. It’s much better by far to be young at heart.’ The visual style is a reference to the illustrations made in the twenties and thirties of last century of some famous beach towns. This time with a surrealistic twist.
A contemporary Napoleon that is premium, tall and not French at all. Napoleon Sports & Casino was looking for a consistent way to communicate. We reincarnated the historical figure of Napoleon and made him current, premium and the master of thrill. So come on let me entertain you, here's n°1 for online gaming.
The most important insight of the campaign we developed for Unibet is that knowing the facts increases the chance to win dramatically. This is why we informed the fans with detailed data and information on each team and its performance. After a year UNIBET was the market leader for sports betting. This success factor has been adopted internationally and is still in place.
Alken-Maes/Heineken came knocking to redesign the brand and the bottle of Mort Subite to make it live up to the true nature of the beer. Between 2015 and 2017 the volume of Mort Subite tripled. Together with Alken-Maes/Heineken, we’ve written a plan that decided how we should approach a new market. We called it the Crawl-Walk-Run scenarios. The higher the market’s understanding is, the more vibrant the gamma and the narrative becomes.
The message we wanted to bring across is that women who had breast cancer are still the women they were before. We proved our point with music. Put on a song, take away the instruments and the song continues to be beautiful. The jury of the Fairtime Award selected the campaign from 32 other as the best.
It won the highest likability score of the year (7,6) from the listeners.
I'm Gwenn Nevelsteen,