M Leuven

m leuven
strategy_brand identity_branded content_social media_logo design_poster_print_online video_children activation 

Connecting everything.

M Leuven is a museum and visual arts platform that makes meaningful connections throughout time, society and multiple artistic disciplines. 
The museum offers a wide range of modern and ancient art, often exhibiting them at the same time as a dialogue between contemporary and classic, old and young, street and museum.

The concept of connecting became the heart of the new M Leuven branding.
We decomposed and recomposed the ‘M’: the stems of the letter bring together all forms of visual arts, as an underlayer of the communication. 

client: m Leuven_hanne gregoir

 Result:
Everybody is happy.