strategy_brand identity_branded content_social media_logo design_poster_print_online video_children activation
M Leuven is a museum and visual arts platform that makes meaningful connections throughout time, society and multiple artistic disciplines.
The museum offers a wide range of modern and ancient art, often exhibiting them at the same time as a dialogue between contemporary and classic, old and young, street and museum.
The concept of connecting became the heart of the new M Leuven branding.
We decomposed and recomposed the ‘M’: the stems of the letter bring together all forms of visual arts, as an underlayer of the communication.
client: m Leuven_hanne gregoir