Jaegher

made to measure steel race cycles_jaegher
brand owners_naming_logo_branding_copy_social media_packaging_website_product design_everything

Jaegher is the ride of your life: welded to fit your desires and body measurements for ultimate comfort and power.

It all started with a crazy idea together with photgrapher Kurt Stallaert: let's make the best and most beautiful race cycles. After some research it was clear it would not be carbon. The outcome was steel, because when it comes to aesthetics, nothing beats a hand-crafted steel bike. It’s stylish, timeless and pure. When it comes to performance-comfort ratio, nothing can beat steel. Simply put, steel is the best material to build a bike with. And the last generation of steel has made this truer than ever. And even more important we only start welding after we know your measurements. Tube by tube, that's what we call measure made.

We found two welders with some autistic sides who welded back in the day the race cycles of world-champs and famous equipes. Together with some crazy cycling nerds we gave our welders Diel and Eddy a complete update. We created the brand from zero: the design of the race cycles, naming, logo, photography, website, copy... Jaegher race cycles can now compete with the most expensive carbon brands. If we talk long-distances rides there is no competition. Jaegher leaves every carbon race cycle behind. Kristof Allegaert, the world's best long distance rider, won his most legendary races on a Jaegher. And Tom Boonen is one of our proudest Jaegher riders. Read more about Boonens' new bike in Peleton Magazine.

more on www.jaegher.be

special thanks to paul wauters_emanuel ramoudt_all designers and everyone who made jaegher to what it is today
jelle_jan_sam_steven_diel_luc_eddy_bert_kurt

We prefer to measure Jaegher’s success not by the amount of money the brand generates but by the genuine pride we feel and the fun we have in branding these cycles. We would call it very successful.