Client: Generous cookies —Christophe Harou
Special thanks to the illustrator
Earned media: 100% coverage by daily Belgian press. Mentioned in all major radio shows. The slogan even became a question in TV shows and quizzes
Online: KPI = awareness (reach), but even with this KPI the average view rate in Facebook feed (4.52%) is way above benchmark + the CTR (3.34%) scored really well.