Brand identity - Concepts - Product design - Social media - Brochures
A co-lab with ZEB. A collection for cycling enthousiasts.
Cyclo Club Marcel
Cyclo Club Marcel
Together with ZEB, Untitled Workers Club launched the brand Cyclo Club Marcel. A collection of leisurewear inspired by cycling: T-shirts, polo shirts, sweaters and knitwear. UWC is responsible for the look and feel, branding and design of the collection. ZEB is responsible for the production and sale in its 60 stores and through its webshop.
Consumer goods
Sports & Leisure
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Projects insights
The success of a brand is determined on various levels, from branding to packaging, marketing and the customer journey to the product itself. Sometimes UWC remains in the classic role of an advertising agency, from a go-to-market plan to a campaign. With this project, UWC also commits to the core of a business, namely the product itself.
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